PENGARUH PENERAPAN BAURAN PEMASARAN TERHADAP TINGKAT KEPUASAN KONSUMEN DALAM JASA PELAYANAN DI RSU SURYA HUSADHA

Abstract

Hospital represent one of example institute the service in health
area. At the height of the requirement and society awareness in the ï¬ eld of health
accompanied with the change of patterned thinking of society which of opinion the
health is very important investment in their live, have pushed a lot of party to exploit
to existing market opportunity by development building various to like hospital. In
the development it is effort the hospital do not get out of the compulsion to apply the
management process in it is effort consumer satisfaction presented is very important
necessary for the peripatetic company in service area like to hospital. And one of
strategy which can by run the hospital to take care of the consumer satisfaction with
the maximization to applying of the marketing mix in the company activities as far
becoming formula oppositely, also how infl uence to applying of the marketing mix to
consumer satisfaction in using the service in Surya Husadha Hospital? How strength
of relation to applying of the marketing mix to consumer satisfaction in using the
service in Surya Husadha Hospital? At the research, analysis the information used is
technique is Multiple Regression Analysis with this analysis in Multiple Regression
Analysis to know there is do not in infl uence of between two variable is the free
variable and the trusted variable. Correlation analysis and determination analysis
do know how infl uence of the marketing mix practices to consumer satisfaction
F-Test and t-Test. Pursuant to obtained by Multiple Regression Analysis to result
of is exixtence of real infl uence and is positive than marketing mix to consumer
satisfaction at Surya Husadha Hospital is a 4.427. From obtained the Correlation
Analysis the result of is existence which positive and strong relation of the marketing
mix to consumer satisfaction at Surya Husadha Hospital scale 0.792. From the
determination analysis obtained by result is 62.7% the most percentage of consumer
satisfaction infl uence to applying of the marketing mix while some minimizing
infl uence by other, dissimilar factor is which not checked. From analysis F-Test and
t-Test either through entirety and also each variable marketing mix have to effect
on consumer satisfaction and his meaning is hypothesis (Ha) accepted. Conclusion
which can be pulled from research is between applying to of marketing mix to
consumer satisfaction of at Surya Husadha Hospital own to infl uence and relation
which are positive and strong go together that is Surya Husadha Hospital always
improve the marketing mix applying to be consumer satisfaction to be weaked