Forum Manajemen

Pengaruh citra merk dan celebrity endorsment terhadap keputusan pembelian produk skincare wardah pada generasi z (studi kasus di kota denpasar)

Ni Made Enayanti — 2023-01-22

This study aims to determine the effect of brand image and celebrity endorser on purchasing decisions for Wardah skincare products in Denpasar City. This study uses a quantitative approach. The data used are skincare review viewer data and local brand sales data in e-commerce in 2021, the sample testing technique is carried out through a sampling method that uses classical assumption testing, determination analysis, linear multiple analysis, partial (t-test) and simultaneous testing. (f-test). The results of this study prove that brand image has a positive and significant effect on purchasing decisions, celebrity endorsers have a positive and significant effect on purchasing decisions. Simultaneously brand image and celebrity endorser have a significant effect on purchasing decisions.

Membangun inovasi organisasi antara kepemimpinan transformasional dan kompetensi kepemimpinan di situasi pandemi pada grandmas airport

I Gusti Putu Ngurah Yuliwana Putra — 2023-01-22

This study took the object of tourism employees at Grandmas Airport. The findings are that it is difficult for companies to innovate when hotel operations are running in a COVID-19 pandemic. The leadership factor (leadership style) is a type of leadership that needs to be improved, which affects leadership competence is the education factor that has not been evenly distributed so that it hinders organizational innovation considering that there are still many fresh graduates. The purpose of this study was to determine the effect of transformational leadership and leadership competence in building organizational innovation in the COVID-19 pandemic situation. 19 at Grandmas Plus Hotel Airport. This study uses a quantitative method with a total population of all hotel employees with a sample of 35 employees determined by the saturated sampling method or census. Sources of research data from monthly reports and data collection techniques by observation, interviews and distributing questionnaires. For technical analysis using multiple linear regression in accordance with the steps of Sugiyono, 2015: 348 with SPSS windows version 25 application tools. Meanwhile for instrument testing using validity and reliability tests, as well as hypothesis testing using f test and t test. The results of this study are the transformational leadership variable has a positive relationship on organizational innovation, the leadership competence variable has a positive relationship on organizational innovation and the transformational leadership variable and leadership competence have a simultaneous effect on organizational innovation with a significant value.

Keterbatasan sdm negara berkembang dan persaingan secara langsung perusahaan digital negara maju dalam ekonomi digital pada presidensi g20 pada 2022

Pande Putu Sariasih — 2023-01-22

This study aims to determine the limitations of developing country human resources and direct competition for digital companies from developed countries in the digital economy in the G20 presidency in 2022. The population and sample in this study were all 50 employees of CV WS Teknologi. Data analysis was carried out using the research instrument test, classical assumption test and multiple linear regression analysis. The variable of limited human resources has a negative effect on the digital economy with a t-count value of -2.591 and a significance of 0.013. The digital company competition variable has a positive and significant effect on the digital economy with a t-count value of 6.631 and a significance of 0.000. The variable of limited human resources has a negative effect on the G20 presidency with a t-count value of -3.930 and a significance of 0.000. the digital company competition variable has a positive and significant effect on the G20 presidency with a t-count value of 2.674 and a significance of 0.049. It can be concluded that the variables of limited human resources, digital company competition and the digital economy have a positive and significant effect on the G20 presidency with an F-count value of 32.782 and a significance of 0.000.

Pengaruh harga produk dan keragaman produk terhadap minat beli ulang konsumen di minimarket dhutamart pura demak denpasar barat

Tjokorda Gde Agung Wijaya Kusuma Suryawan — 2023-01-22

Repurchase interest is a reflection of customer satisfaction. In creating repurchase interest, several determining variables includes product prices and product diversity. The purpose of the study is to determine the simultaneous or partial effect of product price and product diversity on repurchase interest at Dhutamart Minimarket Pura Demak Denpasar Barat. The number of samples was determined by purposive sampling method as many as 60 consumers of Dhutamart Minimarket. Data were analyzed using classical assumption test, multiple linear regression analysis, multiple correlation analysis, determination analysis, simultaneous significance test (F-test) and partial significance test (t-test). The results showed that there was a simultaneous positive and significant effect of product price and product diversity on repurchase interest at the Dhutamart Minimarket Pura Demak, Denpasar Barat. While partially the product price has a positive and significant effect on repurchase interest at the Dhutamart Minimarket Pura Demak, Denpasar Barat. Partially, product diversity has a positive and significant effect on repurchase interest at the Dhutamart Minimarket, Pura Demak, Denpasar Barat.

Pengaruh harga dan kualitas produk terhadap keputusan pembelian produk snack french fries pt. siantar top di nusa dua

Dessy Widyanasari — 2023-01-22

This study aims to analyze and want to know the magnitude of the influence of price and product quality on purchasing decisions for French Fries products, besides that it also wants to know the price comparison of other products, namely Bee Kris snack. This type of research uses a quantitative approach. The method of data collection in this study uses a questionnaire. The measurement scale used in this study is the Likert scale. The analytical technique used is descriptive statistical analysis and normality analysis technique consisting of f test and t test. The data in this study were processed using For Windows SPSS 21

Manajemen perguruan tinggi dalam meningkatkan mutu pendidikan di fakultas ekonomi dan bisnis universitas mahendradatta-bali

Putri Anggreni — 2023-01-22

This study aims to describe critically about University management, higher education quality and good university governance in Mahendradatta University-Bali in order to find answers to the problems concerning: (1) How is the description of Mahendradatta University-Bali? (2) How are the efforts implemented in order to improve the higher education quality? (3) What are the principles of Good University Governance for improving the quality of education? (4) What are the barriers and challenges of Mahendradatta University-Bali in order to improve the quality of education? This research is a field research and using a qualitative approach, with the object of research in Mahendradatta University-Bali. Data collecting in this study was conducted through interview, observation, and documentation studies while the validity test of the data is using triangulation sources. The results showed that the University management, in the control of institution governance, refers to the management functions of planning, organizing, and monitoring as well as the principles of good university governance that include: (1) Transparency; (2) Accountability; (3) Responsibility; (4) Independency; and (5) Justice. In general, the implementation of University management has been accomplished in accordance with the rules set by the University. The successes that have been achieved by Mahendradatta University-Bali in the efforts of developing higher education quality as well as the implementation principles of University management are these following: (1)The implementation of the three duties of higher education; (2) Creating an effective good management; (3) Upgrading the competence of lecturers; (4) Improving the quality of learning; (5) Increasing the academic atmosphere; and (6) Embodiment of academic purposes. There are also sever all factors inhibiting Mahendradatta University-Bali in the implementation. These are internal and external barriers.

Perkembangan, metode pendekatan dan tantangan manajemen sumber daya manusia

Ni Wayan Mujiati — 2023-01-22

The development of human resource management (HR) is driven by the progress of civilization, scientific education and the demands of society to compete, survive and develop in producing goods or services. Experts in the 20th century developed HRM into a field of study that specifically studies the role of human development in achieving organizational or company goals. The three approaches used to understand human resource management are: a) conventional or mechanical approaches; b) paternalistic approach; c) social or contemporary systems approach. Human resource management challenges are relatively tougher to face in countries where corporate culture is more dependent on top managers or company owners. Identified challenges faced by HRM that need to be overcome in the face of an open business, full of competition in a free trade system including: external challenges and internal or organizational challenges.

Dampak instagram terhadap perilaku konsumtif dalam berbelanja online antara laki – laki dan perempuan

Evianah Evianah — 2023-01-22

The emergence of Instagram greatly influenced the community in doing online learning. With photos promoted in the Instagram application by online shops, it has a lot of impact on the consumption level of society. This doesn't only happen to women, many men also respond well to the existence of online shops that market their products through Instagram. Instagram has a lot of positive impacts on the business world, especially online shops, because it really helps them in marketing their products widely to all corners of the world, only by updating photos of their products continuously, all followers on Instagram accounts can see them, and this is can influence followers/followers on Instagram accounts to shop online. The purpose of this study is to determine the impact of the Instagram application and describe the consumptive behavior of buyers in Surabaya, the second objective is to determine the extent to which men and women in Surabaya have consumptive behavior in shopping online. The third objective is to find out the differences in consumptive behavior that occur between men and women in Surabaya. To test differences in consumptive behavior between men and women in shopping online through Instagram, an independent t test was used. The results of this study are that in general there are differences in consumptive behavior between men and women, but here it is women who have shopaholic tendencies, which results in a higher consumptive lifestyle impact.

Analisis kunjungan ulang wisatawan ke daya tarik wisata tanah lot di era new normal

A.A.A Ribeka Martha Purwahita — 2023-01-22

Tanah Lot tourist attraction is a popular tourist attraction among local and foreign tourists. Especially in the new normal era, Tanah Lot is preparing to be reopened as a major tourist destination for tourists visiting the island of Bali. This study develops a model with several hypotheses regarding tourist visits to the Tanah Lot tourist attraction. The method used is the PLS-SEM method. Structural model analysis or inner model is carried out to determine the relationship between latent variables that influence (exogenous) and latent variables that are affected (endogenous). This study uses 100 respondents, who are tourists visiting Tanah Lot. There are five latent variables, namely the quality of tourist objects, the attractiveness of tourist objects, visiting experience, tourist satisfaction and interest in visiting. The five latent variables are measured by a Likert scale. The description of this variable is an illustration to find out and increase the tourist attraction of Tanah Lot.

Pengaruh budaya organisasi dan komitmen organisasi terhadap kinerja karyawan instalasi rawat inap medik rsup sanglah denpasar

Ni Nyoman Menuh — 2023-01-22

The purpose of this study was to determine and analyze the influence of organizational culture and organizational commitment on employee performance at the Inpatient Medical Installation at Sanglah Hospital Denpasar. The types of data used in this study are qualitative data and quantitative data, with data sources namely primary data and secondary data. Methods of data collection is done by distributing questionnaires to respondents. The results showed that organizational culture had a positive and significant effect on employee performance, organizational commitment had a positive and significant effect on employee performance, organizational culture and organizational commitment simultaneously had a positive and significant effect on employee performance at the inpatient medical installation at Sanglah Hospital Denpasar.