Forum Manajemen

Studi Kepuasan Konsumen Berbasis Importance Performance Analysis pada E-Commerce Shopee

Ni Nyoman Santi Irayani Putri — 2023-08-04

Shopee is a mobile application-based online buying and selling e-commerce that is developing in Indonesia as the first consumer-to-consumer (C2C) marketplace. This study aims to find out how much Shopee's service quality is to determine customer satisfaction. This study uses a quantitative descriptive research, by measuring the level of conformity between customer expectations and company performance. The population in this study are Shopee application users throughout Indonesia. The sample in this study were Shopee application users who had purchased a product at least once within three months. The sampling method used purposive sampling method. The number of respondents who filled out the survey was 86 respondents. Data analysis techniques use the Importance Performance Analysis (IPA) method in which this method shows the relationship between the level of importance and performance. The level of importance and performance is measured based on the average value given by each respondent on each indicator. The correlation of each item to the total score of each statement for the variables/attributes of Efficiency, Fulfillment, System Availability, Privacy, Responsiveness, Compensation, Contact. All of them produce rtables above 0.361 with a significance value of 0.060 (6%). Thus, the entire statement of research variable items is valid and reliable. This means that overall all the indicators that are considered important are in accordance with consumer expectations so that there is no need to prioritize a particular indicator.

Analisis Rasio Keuangan untuk Menilai Kinerja Keuangan Pada Pt Summarecon Agung Tbk

Yuniarti Pratyka — 2023-07-30

This study discusses the Analysis of Liquidity, Solvency, and Profitability Ratios to assess the Financial Performance of PT. Summarecon Agung Tbk. The purpose of this research is to know and analyze the financial performance at PT. Summarecon Agung Tbk. using the liquidity, solvency and profitability ratio method for the 2018-2022 period. The data analysis technique used is descriptive quantitative through measurement of financial performance measured by 3 ratio analysis, namely: 1) Liquidity ratios (Current Ratio and Quick Ratio), 2) Solvability ratios (Debt to Asset Ratio and Debt to Equity Ratio), and 3 ) Profitability Ratios (Return On Assets and Return On Equity). Based on the results of the study it can be concluded that the assessment of the financial performance of PT. Summarecon Agung Tbk. In terms of the liquidity ratio in terms of the Current Ratio from 2018-2022 is quite good and in terms of the Quick Ratio from 2018- 2022 the company's condition is not good. Assessment of financial performance in terms of solvency ratios in terms of the Debt to Asset Ratio and Debt to Equity Ratio from 2018- 2022 The company's condition is not good because it is above the company's industry standards. And the assessment of financial performance in terms of profitability ratios in terms of Return On Assets and Return On Equity from 2018-2022 is very poor.

Pengaruh Kompetensi, Komitmen Organisasi dan Budaya Organisasi Terhadap Organizational Citizenship Behavior

Cokorde Gede Putra Yudistira — 2023-07-30

The purpose of this study was to determine the partial and simultaneous influence and the level of competence, organizational commitment and organizational culture on Organizational Citizenship Behavior at PT. Angkasa Pura I (Persero) Ngurah Rai International Airport, Bali. This research is quantitative. Sources of data in this study using primary data and secondary data. Primary data in the form of data obtained through distributing questionnaires to 234 respondents as research samples and secondary data in the form of company general description data. The statistical analysis used in this study is multiple linear regression. The result of this research is that competence has a significant positive effect on Organizational Citizenship Behavior. This shows that the better the competence in the company, the higher the OCB felt by employees. Organizational Commitment has no significant effect on OCB. This shows that the good or bad organizational commitment of employees in the company will not affect the increase or decrease in the OCB of employees at PT. Angkasa Pura I (Persero) Ngurah Rai International Airport, Bali. Organizational culture has a significant positive effect on OCB. This shows that the better the organizational culture in the company, the higher the OCB felt by employees.

Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Grand Livio Hotel Bali

Ida Ayu Komang Juniasih — 2023-07-30

Customer satisfaction for staying guests is very important in the hotel accommodation business. Every hotel is required to be able to guarantee customer satisfaction. Customer satisfaction is influenced by many factors including facilities and service quality. This study aims to determine the effect of facilities and service quality partially and simultaneously on customer satisfaction. The research population is Grand Livio Hotel Bali customers and the research sample is 100. The data analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F Test, t Test and Coefficient of Determination Test. The results showed that facilities had a significant positive effect on customer satisfaction, service quality had a significant positive effect on customer satisfaction and simultaneously facilities and service quality had a significant effect on customer satisfaction. The magnitude of the influence of the variable facilities and service quality on customer satisfaction is 51.3%. Suggestions that can be given by researchers are that the Grand Livio Hotel should add hotel facilities that are still lacking, provide training to employees and provide facilities that suit consumer needs.

Maraknya Online Shop Terhadap Perubahan Gaya Hidup Konsumtif Perempuan

Evianah Evianah — 2023-07-30

The purpose of this study, firstly, is to analyze the rise of online shops for changes in women's consumptive lifestyle, secondly, to find out what factors cause UWKS FE students to make purchases through online shops, and thirdly, to find out the impact of online shopping. shop towards changes in the consumptive lifestyle of women in FE UWKS students. The results of this study indicate that there is a change in consumptive behavior of students at Wijaya Kusuma University Surabaya, especially female students of the Faculty of Economics and Business. These changes include changes in the way of shopping which was originally conventional, such as having to come to malls, or offline shops, now to move to online shops.Another factor that can cause them to shop through online shops is the ease factor in accessing media that offers products in the online shop so that they become more consumptive. In addition, it is also caused by several factors, including time efficiency factors, as fulfillment of needs, supportive and easy access, influence from the peer environment, and the prices offered in digital marketing are very competitive, especially if the online store is a marketplace. In the marketplace the prices offered are very competitive, many shops compete in providing prices.

Analisis Implementasi Kearsipan pada Kantor Desa Peguyangan Kangin

Marsya Pahlevy — 2023-07-30

The Peguyangan Kangin Village Office is one of the agencies that manages the operational activities of the village government. Administrative activities of the village office require archive management. The research objective was to find out how the analysis of the implementation of filings at the Peguyangan Kangin Village Office. Data collection techniques include: interviews with heads and staff of administrative and general affairs. Observation by making direct observations in the field to find out the actual conditions regarding the archives at the Peguyangan Kangin Village Office. The data analysis technique used is descriptive qualitative. The results of the research are that the creation of archives has been carried out well. Archives are stored in a special shelf so that they are easy to find, no special standards are applied. The obstacle is the lack of storage space in the village archive warehouse. The advice that can be given is to destroy archives for archives that have not been used for 5-6 years so that old archives do not accumulate in the village archive warehouse. For the destruction of archives, confirmation should be made at the Denpasar City Archives and Libraries Service regarding the archive destruction policy. The village office should digitize in managing archives so that archives stored can be easily searched.

Analisis Pengaruh Car, Npl, Ldr dan Dana Pihak Ketiga Terhadap Profitabilitas Pada PT BPR Sukawati Pancakanti Kecamatan Sukawati

Ni Komang Krisma Dewi — 2023-07-30

This study aims to determine the effect simultaneously or partially on profitability at PT. BPR Sukawati Pancakanti for the period 2013-2020. The sampling technique in this study is to use the saturated sample technique. Data were analyzed using the classic assumption test, multiple linear regression test, determination analysis, simultaneous significance test (F-test), and partial significance test (t-test). The results in this study indicate that CAR, NPL, LDR, and Third Party Funds simultaneously have a significant effect on ROA. CAR have a partially positive and significant effect on ROA. NPL have a partially negative and significant effect on ROA. LDR have a partially positive and significant effect on ROA. Third Party Funds have a partially positive and significant effect on ROA at PT. BPR Sukawati Pancakanti for the period 2013-2020.

Brand Image Memediasi Antara Celebrity Endorser Terhadap Keputusan Pembelian

Krental Lady Day Surbakti — 2023-07-30

This study aims to find out how the influence of brand image mediates between celebrity endorsements and purchasing decisions (based on studies on skintific products at Tiktokshop). Tiktok shop customers who buy Skintific skincare are the population of this study. In this study, 120 respondents were used as a sample, and 100 respondents were returned. The sampling method involves using a questionnaire and distributing it through the Google form. In this study, the SPSS program was used to perform multiple regression analysis as well as the Sobel test using the website. Based on the findings of this study, the celebrity endorser variable has a significant effect on brand image; brand image has a significant impact on purchasing decisions; the celebrity endorser has a significant impact on the decision; and celebrity endorsers have a significant impact on brand image through purchasing decisions.

Implementasi Manajemen Layanan Perpustakaan Umum pada Dinas Perpustakaan dan Arsip Kabupaten Tabanan

Putri Anggreni — 2023-07-30

This study aims to analyze the implementation of public library service management at the Tabanan Regency Library and Archives Service. This research is qualitative research. The results showed that the implementation of library service management at the Tabanan Regency Library and Archives Service had been implemented but was not optimal because there were still problems in its implementation. Planning (planning) at the Tabanan Regency Library and Archives Service has been carried out properly through the implementation of technical guidance for employees. Organizing, the availability of facilities and infrastructure resources at the Tabanan Regency Library and Archives Service still does not meet the needs of all levels of society in general. The actuating has been carried out but is not optimal due to inadequate human resources, limited funds owned by the Tabanan Regency Library and Archives Service in implementing the program, the lack of a collection of reading books owned by the Tabanan Regency Library and Archives Service. Supervision (controlling) shows that supervision has been carried out through regular meetings, tiered supervision, supervision of employee discipline but has not been optimal because the government's attention is still low on the development of public library functions.

Pengaruh Kemampuan Karyawan dan Kedisiplinan Terhadap Kinerja Karyawan LPDDesa Adat Kepaon

Ida Ayu Trisna Wijayanthi — 2023-07-30

This study aims to determine the Effect of Employee Ability and Discipline on the Performance of LPD Employees in the Kepaon Traditional Village. This research is a quantitative study using the total sampling method or saturated sample because the number of employees is less than 100 employees so that the samples in this study are all 30 employees at the LPD in Kepaon Traditional Village. The data analysis technique in this study used the Multiple Regression technique with the SPSS method. The results of this study indicate that the Employee Capability variable and the Discipline variable have a significant partial effect on the Employee Performance variable at the Kepaon Traditional Village LPD. This is evidenced by the t-count value between the influence of employee abilities on employee performance at the Kepaon Traditional Village LPD and between the effect of work discipline on performance employees at the Kepaon Traditional Village LPD. Likewise the results of the calculation of the F test can be concluded that employee ability and discipline simultaneously have a significant relationship to employee performance at LPD Kepaon Traditional Village.