PEMASARAN BARANG DAN JASA DALAM PERSPEKTIF UNDANG-UNDANG ANTI MONOPOLI

Abstract

This research aims is knowing, identifying, and inventing the issues should
be recognized by business actors in implementing their marketing activities, mainly
in relation with the Indonesian prevailing regulations regarding Anti Monopoly.
This is a qualitative research. As many times stated by literatures on the research
methodology, it is necessary to be restated here that Qualitative Research is the
research that endeavoring to find the core or essential meanings or ideas that laid
behind a social action or phenomenon.What is meant as phenomenon in this context
is the values laid behind or basing the stipulation of Indonesian Anti Monopoly
Law. This research has come to conclusions as follows : That the issues should be
concerned and obeyed by the business actors in performing or implementing the
marketing of goods and/or services are understanding and preventing from breaching
the regulations contained in The Law on Anti Monopoly, which include, among
others : oligopoly, price fixing, region division, boycott, kartel, trust, oligopsony,
vertical integration, closed agreement, agreement with foreign parties, monopoly,
monopsony, market controlling, and conspiracy. This research also provides some
recoomendations that could be used by the Business Actors to prevent them from legal
problems caused by marketing activities that break the Indonesian Anti Monopoly
Laws.