FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGAMBIL KEPUTUSAN BELANJA PADA AYU NADHI SUPERMARKET DENPASAR

Abstract

Retail business in Indonesia is rampant not only in big cities but has penetrated into
small cities and suburbs . This is due to a change in the behavior of people who are averse to
traditional shopping outlets on the grounds of the limited time and less practical when shopping
in traditional markets . But for entrepreneurs who are engaged in retail businesses such as
supermarkets , it is important to understand the consumer , consumer shopping behavior or socalled
consumer
behavior
,
and
it
is
not
a
small
matter
for
each
member
of
a
consumer
society
.

Ayu
Nadhi
is
a
follower
market



in
the
field
of
supermarkets
it
is
important
to
know
“
what
are
the

factors
that
consumers
consider
in
making
decisions
on
the
spending
Nadi
Ayu
Supermarket
“
.

From
the
discussion
of
the
results
of
the
analysis
of
the
factors
that
consumers
consider
in
making

decisions

on Ayu Nadi supermarket shopping , it can be concluded that there are 7 ( seven )
factors that consumers consider in making decisions Supermarket shopping in Nadi Ayu namely :
factor Teller Services , Room Cleanliness factor , factor freshness Products , Personal and Social
factors , personal factors , factors security Guarantee and factor Locations