STRATEGI PENGEMBANGAN WISATA PANTAI YEH GANGGA MENJADI PRODUK WISATA BERDAYA SAING DI KABUPATEN TABANAN BALI

Abstract

This research has a specific purpose: (i) determine the potential of
coastal area can be developed as a tourism product, (ii) Knowing constraints are
faced in developing the tourism potential, and (iii) determine strategies that can be
used in developing the tourism potential of the coast as a creative tourism products
Yeh Gangga Beach, Sudimara village, Tabanan Bali. The general objective to be
achieved is to improve the performance of the tourism sector in the welfare of
society Tabanan through sustainable tourism development by developing creative
potential.. The research found that (i) Yeh Gangga Beach has some potential creativity
attraction, such as: art market, handycraft,video and photography, music and art
performance, scenery, and accomodation; (ii) The main problems encountered
are (i) Most strategic land has been switched ownership to investors. The strategy
should be applied is (i) Maintain Yeh Gangga Beach as tourist attraction developed
Tabanan through local regulations, (ii) increasing public awareness of tourism. The
implications are (i) theoretically enriching literature of sustainability in tourism
coastal area, (ii) practically could enhance the government to develop coastal
tourism in Tabanan Bali.