PENGEMBANGAN ORGANISASI; IMPLEMENTASI DARI NILAI UNTUK KEBERLANJUTAN ORGANISASI

Abstract

Organization  development  is  a  response   to  change,  a complex
educational  strategy  intended   to  change  the  beliefs,  attitudes, values,
and  structure   of organizations so  that  they  can  better   adapt   to new
technologies,  markets,   and   challenges,  and   the  dizzying   rate   of change
itself. O
rganizational  development is the  name  that  is being  attached  to
total system, planned-change efforts for coping  with  the  above-mentioned
conditions.†(These    conditions    include    four   assertions   about    “today’s
changing world,†  five about   “today’s   business  environment,† and  six  about  
“to  day’s changing  valuesâ€).
This article discusses how the organization development become an important
element of the way organizations deal with the dynamics of the competition. Because
of the change (preparing the elements change) various obstacles and resistences
that may occur. Noting the new culture that may arise from a shift in values   that may
occur, cultural resistences of the new policies that will arise and new planning the
future.
The purpose of this study is to provide an overview of how to prepare for changes
in organizational management, preparing policies that supports the organization,
reduce the risk of resistence and reduce the difference between the perception of
organizational elements and build a new culture that is in accordance with the vision
and mission of the organization.
Organizational development with regard to the value, new cultures, adopting new
technologies, challenges and appropriate leadership style will create the conditions
and environment that is able to bring the organization to the objectives. It is indirectly
doing maintenance organizational elements that sustainability can be achieved.
Sustainability means that the organization is not only an internal function but also
maintain the market and customers.