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ACADEMIC LEADERSHIP IN THE TUNA ERA: NAVIGATING TURBULENCE, UNCERTAINTY, NOVELTY, AND AMBIGUITY IN HIGHER EDUCATION

Wayan Arya Paramarta — 2024-11-01

The TUNA era (Turbulence, Uncertainty, Novelty, and Ambiguity) signifies a paradigm shift
in higher education, characterized by heightened uncertainty, novelty, and ambiguity. This
study explores the challenges and opportunities faced by academic leaders amidst these
transformations, emphasizing the strategic skills required, including emotional intelligence,
innovation, and adaptability. It identifies that effective academic leadership necessitates an
inclusive, holistic, and value-based approach to address external pressures such as
technological advancements, globalization, and shifting societal expectations. By fostering
resilient leadership capacities, higher education institutions can proactively and strategically
respond to complexities, ensuring academic sustainability in an ever-evolving landscape.

THE EFFECT OF WORKLOAD, WORK DISCIPLINE, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE: A STUDY AT CV. DEWI LAUNDRY

Ni Nyoman Menuh — 2024-11-01

This research aims to determine the simultaneous and partial influence of workload, work
discipline and work motivation on employee performance. The type of research used is
explanatory research with a quantitative approach. Data collection methods use questionnaires
and documentation studies. This method is used to explain the relationship between the
variables studied and each other. The analysis technique uses descriptive analysis, multiple
linear regression analysis, F test and t test. Based on the results of the analysis, it shows that
workload, work discipline and work motivation simultaneously influence employee
performance by 58.4%. Workload has a partial effect with a significant value of 0.011 which
is smaller than 0.05. Work discipline has a partial effect with a value of 0.009 which is smaller
than 0.05. Meanwhile, work motivation has no partial influence with a significant value of
0.641, greater than 0.05. So it is expected that CV. Dewi Laundry to always improve work
discipline and work motivation so that employee performance is more satisfying.

FORMULATION OF BUSINESS STRATEGY AND ITS IMPLICATION ON MARKETING STRATEGY OF GLAGALINGGAH PINE FOREST TOURISM KINTAMANI

Meliya Hady — 2024-11-01

Ecological tourism has attracted much interest from tourists, this is due to a shift in the
tourism paradigm from mass tourism to special interest tourism, namely ecotourism. The
Kintamani Glagalinggah Pine Forest Tourism Wana is an ecotourism located in a protected
forest area that was built using the concept of The Cultural Forest, namely tourism that
prioritizes forest preservation and local culture. The Glagalinggah Pine Forest Tourism Area
as ecotourism in the Kintamani-Bali area must be able to reach a wider market. This research
aims to design a business strategy by analyzing the internal and external environmental
conditions of the Glagalinggah Pine Forest Tourism Wana business. The analysis technique
used is the IFAS-EFAS Matrix. The research results show that currently the Glagalinggah
Pine Forest Tourism Area is in quadrant V, "hold & maintain" and is predicted to be in
quadrant I, in the position of "growth & build in the future. The right business strategy to
apply at this time is market penetration and product development. In the future, market
development strategies must be added.

IMPROVING HOTEL'S ORGANIZATIONAL PERFORMANCE BY MAXIMIZING KNOWLEDGE MANAGEMENT AND ENTREPRENEURIAL ORIENTATION THROUGH DYNAMIC CAPABILITY

I Gusti Bagus Nyoman Surya Candra Sasmita — 2024-11-01

This research, conducted in Denpasar City, aimed to determine the influence of knowledge management
and entrepreneurial orientation on OP directly and mediated by dynamic capability. The study, which
utilized a proportional sampling technique and involved 152 General Managers of 4 and 5-star hotels in
Badung Regency, Gianyar Regency, and Denpasar City, collected data using interview techniques at the
pra-survey stage and questionnaires measured using a Likert Scale with five answer choices. The analysis
results, which demonstrate the positive and insignificant effect of knowledge management on
organizational performance. Entrepreneurial orientation affect organizational performance positive and
significant, as well it’s positive and significant effect on dynamic capability, and the positive and
significant effect of dynamic capability on organizational performance, highlight the critical role of
dynamic capability in mediating the influence of knowledge management and entrepreneurial orientation
on organizational performance.

CUSTOMER SATISFACTION IS REVIEWED FROM DIGITAL MARKETING, PRODUCT QUALITY, AND EMOTIONAL AT THE ACASTOR GIANYAR

Luh Kadek Budi Martini — 2024-11-01

Consumer satisfaction has a big influence on every business that is established, be
it tourism, banking, schools, trade, delivery services and soon. Therefore, to obtain customer
satisfaction, accuracy is required in paying attention to consumer needs so that company
goals can be achieved. The aim of this research is to analyze the influence of digital
marketing, product quality and emotions on Theacastor consumer satisfaction.The number of
respondents involved in this research was 90 people. Using purposive sampling method.
Data collection was carried out using a Likert scale questionnaire. The data analysis
technique uses multiple linear regression analysis. Hypothesis testing was carried out using
the t test and F test. The results showed that digital marketing had apositive and significant
effect on consumer satisfaction (sig value 0.000 < (0.05).Emotional hadapositive and
significant effect on consumer satisfaction (sigvalue0.000 < (0.05).Digital marketing,
product quality and emotions have appositive and significant effect on consumer satisfaction
with asig valueof 0.000< (0.05).

REVITALIZATION OF THE LIANG BUA TOURISM SITE FOR TOURISM DEVELOPMENT IN MANGGARAI REGENCY

Ida Bagus Swaputra — 2024-11-01

Liang Bua tourist attraction is one of the tourist attractions in Manggarai Regency which is
very interesting because it has an archaeological history with the discovery of ancient animal
fossils and Homo Floresiensis fossils. This research was conducted to determine the condition
of facilities and infrastructure at Liang Bua tourist attraction and to determine the design of
the revitalization strategy for Liang Bua tourist attraction. The type of data used in this
research is qualitative and quantitative data. Data collection was carried out through
observation, interviews and documentation. Meanwhile, the data analysis technique used is
SWOT analysis. The results of this research show that Liang Bua has quite large potential,
apart from its history, it is also supported by the natural beauty surrounding the tourist
attraction. However, the facilities and infrastructure in Liang Bua are still very limited and
not well organized, so it is necessary to design an appropriate revitalization strategy that does
not only pay attention to physical conditions but also needs to consider the social, economic
and cultural aspects of the local community. With this strategy, it is hoped that it can help
efforts to advance and develop Liang Bua tourist attraction in a better direction.

ENHANCING BALI’S CULTURAL TOURISM THROUGH IMMERSIVE BALEGANJUR MUSIC EXPERIENCES

Yedija Remalya Sidjabat — 2024-11-01

This study explores the potential of Bali’s baleganjur music as a transformative tool in cultural
tourism, offering visitors not only a performance to observe but an immersive, hands-on experience.
By enabling tourists to actively participate in baleganjur ensembles, the research highlights a model
for authentic engagement that fosters deeper connections between visitors and Balinese culture.
Grounded in experiential tourism and authenticity theories, the study examines how this interactive
approach can enrich tourists' understanding of local heritage, enhancing both satisfaction and cultural
appreciation. Findings reveal that active participation in baleganjur intensifies the sense of
authenticity and strengthens the cultural significance of the experience, aligning with modern tourists’
preference for unique, experience-based activities. By integrating baleganjur as an experiential
product, this approach not only supports cultural preservation but also offers a competitive edge for
Bali’s tourism industry in an era of rising demand for genuine, transformative travel experiences.

SOCIAL MEDIA AS A FASHION BRAND MARKETING STRATEGY IN ENCOURAGING CONSUMER IMPULSIVE BUYING BEHAVIOR

I Gede Ryoga Kusnanda — 2024-11-01

Generation Z's early exposure to technology and active use of social media tends to influence their
purchasing behaviour. Advertisements and content presented by fashion brands make Gen-Z make
purchasing decisions without consideration or impulsively. Impulsive buying behaviour, which is
considered the dark side of branding, is actually the goal of fashion brands because it is proven to
boost company profits. This study aims to determine effective marketing strategies in encouraging
customer impulse buying behaviour through social media in fashion brands. This research uses the
systematic literature review (SLR) method by reviewing 10 scientific articles that have been selected
from 646 scientific articles using the Preferred Reporting Item for Systematic Reviews and Meta
Analysis (PRISMA) method. The results showed that there are four main factors from social media
that significantly encourage impulse buying behaviour of fashion brand customers, namely attractive
visuals, influencer influence, shopping features, and high engagement

STRATEGY TO INCREASE TOURISTS' INTEREST IN VISITING THE BAJRA SANDHI MUSEUM AS A TOURISM ATTRACTION FOR THE HISTORY OF BALINESE PEOPLE’S STRUGGLE 1

I Wayan Tantra — 2024-11-01

The study aims to explore appropriate strategies in attracting tourists to visit the Bajra Sandhi
museum which has historical value as well as factors that influence tourists' interest in visiting
museums which have value of the people's struggle. This study is qualitative research that
uses primary and secondary data sources. The sample selection technique was carried out
using the purposive sampling method. Data collection was undertaken through observation,
semi structured interviews and literature study. Data analysis for this study uses a model
developed by Miles & Huberman through the stages of data collection, data reduction, data
presentation and drawing conclusions. The results of the study show that the right strategy to
increase tourist interest in visiting the museum is carried out by utilizing a strategic location,
adequate service facilities, cultural values of local wisdom and support from the government,
increasing promotions both online and offline as well as better accessibility and increasing
collaboration with tourism actors and travel agencies.

THE DEVELOPMENT OF LIANG NDARA TOURISM VILLAGE IN MBELILING SUB-DISTRICT, WEST MANGGARAI DISTRICT

Ni Ketut Karwini — 2024-11-01

Tourism is an important sector both as a contributor to the country's foreign exchange as well
as a simulant of expanding employment and increasing community income, and is a complex
business. It is because there are many activities involved in organizing tourism. These
activities such as hotel business, handicraft / souvenir business, travel business and other
businesses. The purpose of this research is to find out how the attempt to develop Liang
Ndara tourism village in Mbeliling sub-district, West Manggarai Regency and to find out the
factors that encourage the community in the development of Liang Ndara tourism village in
Mbeliling sub-district, West Manggarai Regency. The types of data used in this research are
qualitative and quantitative data. Data were obtained through observation, interviews, and
documentation. Data analysis techniques used are data reduction, data presentation and
conclusion drawing. There are three theories used, namely management, tourism village, and
tourism village development.
The results showed that the attempts to develop Liang Ndara tourism village are through
thoughts, energy, and skills, while the factors that encourage people in the development of
Liang Ndara tourist village are internal and external factors. The internal driving factor is due
to community awareness while the external driving factor is due to support from the
government regarding the development of Liang Ndara tourist village. Suggestions in this
study are that it is necessary to maintain the authenticity of culture and preserve the existing
nature so that Liang Ndara tourist village will be increasingly visited by local and foreign
tourists, then improve access to roads so that they are of better quality and tourism support
facilities so that tourists who visit feel comfortable and individual development because of
additional skills and abilities for the community are also needed, such as soft skills training
related to the use of social media to increase promotion of Liang Ndara Village tourism
attraction.

ANALYSIS OF GREEN ECONOMY CONTRIBUTION TO CONSUMER SATISFACTION INDEX

TM Kusuma — 2024-11-01

This research investigates the effect of the Green Economy Index on the Consumer
Satisfaction Index in Indonesia. The research problem addresses how green economic
practices relate to consumer satisfaction levels, which is essential for sustainable
development strategies. The objective is to determine whether a significant relationship exists
between these indices. The research study uses statistical analysis methods, specifically the
Pearsons correlation test, to assess data distribution and the strength of association between
variables. Results indicate that both the Green Economy Index and the Consumer Satisfaction
Index are normally distributed. While the correlation between the two is positive and strong,
it is not statistically significant, likely due to the small sample size. Despite the lack of
statistical confirmation, the trend suggests that as Indonesias green economy grows,
consumer satisfaction with products and services tends to increase. The conclusion
emphasizes that while statistical significance was not achieved, the observed positive trend
highlights the potential benefits of promoting green economic practices. This research
implies that to enhance consumer satisfaction through green economy practices, strategic
actions are required, including policy support, technological innovation, effective
communication, and collaborative partnerships among stakeholders. These steps are critical
to developing a sustainable economic model that supports both environmental goals and
consumer well-being.

USING IT SUPPORT TICKET MANAGEMENT SYSTEM TO OPTIMIZE INFORMATION TECHNOLOGY SERVICES IN GOVERNMENT

I Putu Arie Pratama — 2024-11-01

The development of information technology (IT) has changed work patterns in both the business
and government sectors. The IT development in the government attempts to improve the quality of
public services, transparency, and accountability and meet society's increasing needs. In its
implementation, the government invests in suitable IT infrastructure and the growth of human
resources as the key success of technology implementation in government. The IT support team is
one of the IT human resources required by the government. The team is in charge of ensuring that
the IT system runs well and providing technical support. To guarantee optimal performance, the
team must be supported by adopting effective IT management. Support ticket management system
is critical in this environment. The system enables IT support teams to manage support requests
centrally, track the statuses, and respond quickly and accurately. The system also enables the team
to review history in order to detect trends and patterns of commonly occurring problems. The
system can also be used to track team performance and automate certain routine tasks, such as
reporting. Thus, support ticket management system implementation establishes an IT management
approach to support digital transformation in government and optimize IT development in
increasing public service quality.

WORKLOAD, WORK ENVIRONMENT, AND SELF EFFICACY ITS INFLUENCE ON EMPLOYEE PERFORMANCE PT BPR SUKAWATI PANCAKANTI

Ida Ayu Komang Juniasih — 2024-11-01

There are several factors that can influence employee performance, such as workload and work
environment, which are external factors for each individual employee, as well as self-efficacy, which
is an internal factor for each individual employee. This study aims to analyze the influence of
workload, work environment, and self-efficacy on the performance of employees at PT BPR Sukawati
Pancakanti. The types of data used are qualitative data and quantitative data. The data sources are
primary and secondary data. The research results indicate that workload partially has a positive but
not significant effect on the performance of employees at PT BPR Sukawati Pancakanti, the work
environment partially has a positive and significant effect on the performance of employees at PT
BPR Sukawati Pancakanti, and self-efficacy partially has a positive and significant effect on the
performance of employees at PT BPR Sukawati Pancakanti. Simultaneously, workload, work
environment, and self-efficacy affect the performance of employees at PT BPR Sukawati Pancakanti.