ANALYSIS OF GREEN ECONOMY CONTRIBUTION TO CONSUMER SATISFACTION INDEX

Abstract

This research investigates the effect of the Green Economy Index on the Consumer
Satisfaction Index in Indonesia. The research problem addresses how green economic
practices relate to consumer satisfaction levels, which is essential for sustainable
development strategies. The objective is to determine whether a significant relationship exists
between these indices. The research study uses statistical analysis methods, specifically the
Pearsons correlation test, to assess data distribution and the strength of association between
variables. Results indicate that both the Green Economy Index and the Consumer Satisfaction
Index are normally distributed. While the correlation between the two is positive and strong,
it is not statistically significant, likely due to the small sample size. Despite the lack of
statistical confirmation, the trend suggests that as Indonesias green economy grows,
consumer satisfaction with products and services tends to increase. The conclusion
emphasizes that while statistical significance was not achieved, the observed positive trend
highlights the potential benefits of promoting green economic practices. This research
implies that to enhance consumer satisfaction through green economy practices, strategic
actions are required, including policy support, technological innovation, effective
communication, and collaborative partnerships among stakeholders. These steps are critical
to developing a sustainable economic model that supports both environmental goals and
consumer well-being.