THE DEVELOPMENT OF LIANG NDARA TOURISM VILLAGE IN MBELILING SUB-DISTRICT, WEST MANGGARAI DISTRICT

Abstract

Tourism is an important sector both as a contributor to the country's foreign exchange as well
as a simulant of expanding employment and increasing community income, and is a complex
business. It is because there are many activities involved in organizing tourism. These
activities such as hotel business, handicraft / souvenir business, travel business and other
businesses. The purpose of this research is to find out how the attempt to develop Liang
Ndara tourism village in Mbeliling sub-district, West Manggarai Regency and to find out the
factors that encourage the community in the development of Liang Ndara tourism village in
Mbeliling sub-district, West Manggarai Regency. The types of data used in this research are
qualitative and quantitative data. Data were obtained through observation, interviews, and
documentation. Data analysis techniques used are data reduction, data presentation and
conclusion drawing. There are three theories used, namely management, tourism village, and
tourism village development.
The results showed that the attempts to develop Liang Ndara tourism village are through
thoughts, energy, and skills, while the factors that encourage people in the development of
Liang Ndara tourist village are internal and external factors. The internal driving factor is due
to community awareness while the external driving factor is due to support from the
government regarding the development of Liang Ndara tourist village. Suggestions in this
study are that it is necessary to maintain the authenticity of culture and preserve the existing
nature so that Liang Ndara tourist village will be increasingly visited by local and foreign
tourists, then improve access to roads so that they are of better quality and tourism support
facilities so that tourists who visit feel comfortable and individual development because of
additional skills and abilities for the community are also needed, such as soft skills training
related to the use of social media to increase promotion of Liang Ndara Village tourism
attraction.