ENHANCING BALI’S CULTURAL TOURISM THROUGH IMMERSIVE BALEGANJUR MUSIC EXPERIENCES
Keywords:
tourism, baleganjur, experiencesAbstract
This study explores the potential of Bali’s baleganjur music as a transformative tool in cultural
tourism, offering visitors not only a performance to observe but an immersive, hands-on experience.
By enabling tourists to actively participate in baleganjur ensembles, the research highlights a model
for authentic engagement that fosters deeper connections between visitors and Balinese culture.
Grounded in experiential tourism and authenticity theories, the study examines how this interactive
approach can enrich tourists' understanding of local heritage, enhancing both satisfaction and cultural
appreciation. Findings reveal that active participation in baleganjur intensifies the sense of
authenticity and strengthens the cultural significance of the experience, aligning with modern tourists’
preference for unique, experience-based activities. By integrating baleganjur as an experiential
product, this approach not only supports cultural preservation but also offers a competitive edge for
Bali’s tourism industry in an era of rising demand for genuine, transformative travel experiences.