CUSTOMER SATISFACTION IS REVIEWED FROM DIGITAL MARKETING, PRODUCT QUALITY, AND EMOTIONAL AT THE ACASTOR GIANYAR

Abstract

Consumer satisfaction has a big influence on every business that is established, be
it tourism, banking, schools, trade, delivery services and soon. Therefore, to obtain customer
satisfaction, accuracy is required in paying attention to consumer needs so that company
goals can be achieved. The aim of this research is to analyze the influence of digital
marketing, product quality and emotions on Theacastor consumer satisfaction.The number of
respondents involved in this research was 90 people. Using purposive sampling method.
Data collection was carried out using a Likert scale questionnaire. The data analysis
technique uses multiple linear regression analysis. Hypothesis testing was carried out using
the t test and F test. The results showed that digital marketing had apositive and significant
effect on consumer satisfaction (sig value 0.000 < (0.05).Emotional hadapositive and
significant effect on consumer satisfaction (sigvalue0.000 < (0.05).Digital marketing,
product quality and emotions have appositive and significant effect on consumer satisfaction
with asig valueof 0.000< (0.05).