IMPROVING HOTEL'S ORGANIZATIONAL PERFORMANCE BY MAXIMIZING KNOWLEDGE MANAGEMENT AND ENTREPRENEURIAL ORIENTATION THROUGH DYNAMIC CAPABILITY

Abstract

This research, conducted in Denpasar City, aimed to determine the influence of knowledge management
and entrepreneurial orientation on OP directly and mediated by dynamic capability. The study, which
utilized a proportional sampling technique and involved 152 General Managers of 4 and 5-star hotels in
Badung Regency, Gianyar Regency, and Denpasar City, collected data using interview techniques at the
pra-survey stage and questionnaires measured using a Likert Scale with five answer choices. The analysis
results, which demonstrate the positive and insignificant effect of knowledge management on
organizational performance. Entrepreneurial orientation affect organizational performance positive and
significant, as well it’s positive and significant effect on dynamic capability, and the positive and
significant effect of dynamic capability on organizational performance, highlight the critical role of
dynamic capability in mediating the influence of knowledge management and entrepreneurial orientation
on organizational performance.