POTENSI DAN STRATEGI PENGEMBANGAN DESA WISATA MUNGGU DI KABUPATEN BADUNG

Abstract

This research is focused on the potential owned by Munggu Tourism Village as well as the formulation of strategies for the development of Munggu Village as a sustainable tourism village. Data collection is done with interviews, observations, and document studies. The collected Data is analyzed descriptively qualitative and SWOT. The results of the study found that the potential of Munggu Village as a tourism village is a cultural potential in the form of Mekotek tradition as well as natural potential in the form of Seseh Beach surrounded by rice fields. The recommended strategy to apply to the development of Munggu Village as a tourist village is the aggressive SO (Strengths-Opportunities) strategy, which is in collaboration with tourism stakeholders to introduce potential Owned by Munggu Tourism Village and maintain and preserve the excellence of Munggu Village as a tourist village.