STRATEGI PENGEMBANGAN WISATA BAHARI DI PANTAI LOVINA KECAMATAN BULELENG KABUPATEN BULELENG

Abstract

Marine tourism at Lovina Beach improves the tourism development
in North Bali, with opening the jobfields, efforts to improve the welfare of society.
A unique marine tourism with its dolphin should be well manage and expand the
quality product of marine tourism. Improve the quality of human resource, develop
better management in the future. This study aims to analyze supported with IFASEFAS

matriks and SWOT analyze. The collecting data supported by observation,
interview and questionnaires. Strategy to develop product of marine tourism, the
market penetration strategy, maintain and improve the potential of tourism strategy,
expand cooperation and awareness strategy are strategies to develop marine tourism
at Lovina Beach.