STRATEGI PENGEMBANGAN UMKM SENTRA INDUSTRI TAS KENDAL (SINTAK) MENGGUNAKAN MATRIKS PERUMUSAN STRATEGI

Abstract

The purpose of research is to design the best strategy in developing SMEs
Kendal Bag Industry Center by looking at the internal and external aspects and
considering the factors of development of SMEs Kendal Bag Industrial Center so
it is necessary to design the strategy appropriately, considering the development of
Kendal Bags Industry Center is not good because there are still many shortcomings.
The object of this research is in Kendal Bag Industry Center, which is the center of
handicraftsman in Kendal District, which is trained by Truko villagers in small and
medium enterprises (SMEs). Using the Matrix of Strategy Formulation method. The
results of the strategy formulation matrix produce a strategy by increasing working
capital to increase capacity, modify the equipment, and provide credit facilities on
credit to consumers.