REVITALIZATION OF THE LIANG BUA TOURISM SITE FOR TOURISM DEVELOPMENT IN MANGGARAI REGENCY

Abstract

Liang Bua tourist attraction is one of the tourist attractions in Manggarai Regency which is
very interesting because it has an archaeological history with the discovery of ancient animal
fossils and Homo Floresiensis fossils. This research was conducted to determine the condition
of facilities and infrastructure at Liang Bua tourist attraction and to determine the design of
the revitalization strategy for Liang Bua tourist attraction. The type of data used in this
research is qualitative and quantitative data. Data collection was carried out through
observation, interviews and documentation. Meanwhile, the data analysis technique used is
SWOT analysis. The results of this research show that Liang Bua has quite large potential,
apart from its history, it is also supported by the natural beauty surrounding the tourist
attraction. However, the facilities and infrastructure in Liang Bua are still very limited and
not well organized, so it is necessary to design an appropriate revitalization strategy that does
not only pay attention to physical conditions but also needs to consider the social, economic
and cultural aspects of the local community. With this strategy, it is hoped that it can help
efforts to advance and develop Liang Bua tourist attraction in a better direction.